The Company
Fundada em Presidente Prudente, no dia 28 de junho de 1948, pelos imigrantes japoneses Sr. Keniti Fukuhara e Sr. Massami Honda, a empresa Asteca Hinomoto logo demonstrou sinais de prosperidade.
This is because their owners have always cultivated traditional values of Japanese culture , such as ethics, hard work , knowledge and innovation.
Desde então, a marca Asteca Hinomoto se consolidou no mercado com a qualidade de suas matérias primas e moderna tecnologia na produção de seus produtos.
The company specializes in the food and beverage industries, with different plants for different segments.
With the success of its products, the company achieved strong presence at points of sale in Brazil and beyond the borders , exporting to major international markets such as: USA, France, Holland, Italy, Portugal, Japan, China, Mercosur countries, among others.
Fazendo valer os princípios dos seus fundadores, a Asteca Hinomoto permanece atuante na inovação de sua linha, para continuar participando do dia-a-dia dos brasileiros com deliciosos e variados produtos.
Our Mission
A empresa Bebidas Asteca - HINOMOTO SHOYU, foi fundada pelos imigrantes japoneses Sr. Keniti Fukuhara e Sr. Massami Honda em 28 de junho de 1948.
We have two different plants, one for sauces and other beverage , installed in an area of 20,000m², located in the city of Presidente Prudente, about 560km away from São Paulo.
In sauces unit we have to highlight the production of soy sauce with the brand " Hinomoto - Shoyu " ; Pepper sauce , English sauce, garlic sauce and pepper Malagueta marked " Aztec ".
In the beverage unit we have to highlight the production of Beats " Baianinha " Cachaça "Straw Hat " export-oriented , Vodka " Askov " Askov " Ice" , Catuaba " Virtue," Liqueurs "Golf " Appetizers " Aztec " among others.
We have a distribution network covering almost the entire Brazilian territory , through our sales representatives and distributors strategically located . Our products are present in the main points of sales, retailers and wholesalers in Brazil.
We currently export our products to : Germany, Spain, USA, France, Holland, Italy, Portugal , Angola, Japan, China, Curacao, Mercosur countries , among others.
Today we have a picture of employees is around 500 direct employees and 120 sales representatives , plus a fleet of 80 trucks between own and outsourced to product distribution.